Villa College recently hosted an insightful "Academic Bite" session titled "Why This Method? A Key to Stronger Research Papers," offering a deep dive into the principles of effective research design.

The session featured a comprehensive discussion led by the distinguished Professor Dewasiri N. Jayantha, Professor in Finance at the Faculty of Management Studies, Sabaragamuwa University Sri Lanka, President of the Sri Lanka Institute of Marketing, and Brand Ambassador South Asia for Emerald Publishing. Professor Jayantha shared his extensive expertise with an engaged audience of faculty members. The session provided a valuable platform to explore the essential questions that researchers must address when formulating their studies. Professor Jayantha guided attendees through the nuanced process of selecting, justifying, and implementing a research methodology that aligns perfectly with a study's objectives, its scope, and its guiding questions.

The well-attended session took place on the 19th of August, 2025, within the conducive academic environment of the Ocean View Hall. Throughout the hour-long presentation, participants were encouraged to think critically about their own research projects. The overarching theme reinforced that a strong methodology provides the structural integrity necessary to produce work that is not only academically sound but also capable of contributing meaningfully to its field.

By facilitating such focused academic discussions, Villa College reaffirms its commitment to fostering a vibrant intellectual community and upholding the highest standards of quality education. Events like these are instrumental in equipping emerging researchers with the sophisticated skills and critical perspectives needed to excel. The session organized by the Centre for Postgraduate Studies was a clear success, empowering attendees with the confidence and knowledge to build stronger, more impactful research papers from the ground up.